I am sure that article was a bit difficult to understand, so I will try harder to make this one a bit easier for those who know little to nothing about web analysis.
This is something that occurs on a website that is very important to your business, like a transaction (e.g. someone purchased a pair of shoes on your website); or it could be an additional subscription to your blog, if you are a blogger. It may also be that a visitor to your site, found and used your phone number to make inquiry about your services.
Now these are measurable steps that a visitor takes on your website on the way to a macro-conversion.
It is important to measure micro-conversions because it will give you a clearer picture on how to optimize your website as well as your marketing campaigns in such a way that they help your visitors along their journey to macro-conversions more easily.
(For a much deeper comparison of Analytics and Football Analysis, see my other article here ◄)
|Cristiano Ronaldo' enjoyed a lot of fantastic assisted balls from Angel DiMaria during the LaDecima season , after Carlo Ancelotti's reprisal of the Argentinian's role in the team.|
I rate a team’s performance by the events of 90 minutes, often times irrespective of the number of goals scored.
In fact, I often try to assume what would have happened if no goals had been scored... how I would describe the game then.
In fact, most of the members of my community True Football Analysts have gotten used to (or tired of) me arguing about this issue over and over again by now.
I have come to accept that, there was, there is, and there always will be a significant amount of luck that affects how goals are scored in soccer.
And one goal that goes in by luck can easily change how the rest of the match plays out.
For example, how many times does Sergio Ramos score two headed goals in a month? Not to talk of in one match?
Yet, by the time Bayern Munich tried hard to reply those two goals, all that happened was they suffered a painful counter-attack goal from Cristiano Ronaldo.
Or does it really mean that Real Madrid play so much better than they did against Bayern at home (in Spain) where they won by just 1 - 0 ?
Of course not!
Yet, doing proper analysis helps me to develop a system of understanding patterns that may happen repeatably, and hence, make football matches reasonably more predictable to me. Doing proper analysis is also tons of fun for me. :-)
Analysis Is For PredictabilityBut, anyway, at a certain level, football can be indeed very predictable:
We always expect Real Madrid to thrash such teams as well, but it doesn’t always happen like that. Occasionally, the Osasunas actually get to beat Madrid.
If you want to keep winning the big games, you would need to learn how to properly analyze.
I honestly doubt that many professional coaches today do that so well. :-)
It Is Really About Increasing The ChancesBut anyway, in web analytics, we optimize our site based on what we have learned from the customer journey and behavior.
Just like a good coach will do in football match to ensure that he increases the chances of his team scoring goals and preventing others from scoring against them.
And for that, you need a healthy dose of skepticism in your system. And if you can get that by drinking something, then I suggest you do so before becoming an analyst.
Proper analysis for me is about understanding of the proper context of each scenario. You should not just assume that because you recently increased your Facebook advertising, it therefore means that Facebook is responsible for the soaring page views and micro-conversions on your site.
You must painstakingly try to know what other stuff could have possibly affected your site's popularity.
Practice Makes PerfectSo here are some examples of the micro-conversions needed to maintain repeated victories in football.
Can you try to imagine what could replace each one when it comes to your digital marketing campaigns for your business?
The truth is that both of these clubs win a lot more matches than they lose. And they almost always drive the fear of God into most of their opponents hearts with this dominant ball possession.
They shouldn’t just pass to the first one they see.
So not all passing is good passing.
But the truth is that any team that consistently tries to maintain a highly optimized set of micro-conversions would find itself winning almost every game it plays.
Eventhough it may experience the occasional unfortunate 4-0, 3-0 or even 7-1 defeats, the reality is that, if you can analyze a team’s micro-conversions very well and do the required "engineering" to improve them, then you would be a winner MORE times than a loser. And the same goes for websites.
Likewise, if you are frequently reading your analytics reports in the right context to know...
- where your websites visitors are coming from?
- how many people actually visit your website?
- are they all human?
- which of your pages do they usually seem to gravitate towards?
- which websites sends the most visitors to you?
- how many of your visitors leave immediately they arrive?
- how long visitors spend on your pages on average?
- can you know if people ALMOST bought something on your website?
If you do stuff to answer these kinds of questions, or at least hire someone who will do them conscientiously for you, then you'll gradually become an insightful businessman in your industry. Believe me.
They are going to move to teams that are already packed with gifted players like Angel DiMaria, Frank Ribery, Oscar, Cristiano Ronaldo, and Leo Messi.
The same way it is generally better in online marketing to use digital analysis along with great marketing strategies and paid (but track-able) advertising campaigns.
Also visit my other, deeper article on the same subject.
MAKE SURE YOU CHECK OUT THESE LINKS:
1) We are True Football Analysts
2) We have a Facebook Group (the facebook Group is now closed, but if you send two of the Admins, Tal Baryosef or myself a private message saying that you found us through this blog post, we will surely let you in.
3) We also have a much younger GooglePlus community which is open to the public and currently needs level-headed soccer enthusiats as Moderators. Take a look.