Thursday, 18 July 2013

Online Marketing & Cashless Nigeria

Many people in Nigeria love to carry cash all over the place. And I cannot understand why a young woman who imports and sells original beauty products doesn't desire to set up a website with delivery services.
To find out the relationship between the two sentences I just made, please read on.

How Cashless Nigeria Can Boost Our Economy.

The CBN's resolve to enforce the use of ATM machines, POS terminals and online banking in Nigeria may be a curse for many traders in Alaba International Market and Idumota, but it is certainly a blessing for those of us in the online marketing industry.

Just think about it, the Federal Government is trying to make sure that 160+ million Nigerians have the ability to do their shopping on the World Wide Web. How can that be a bad thing for me?

ATM machines reduce stress for banking hall staff. Online banking reduces stress for you (the customer).
Shopping with your debit card on a POS instrument helps you keep your cash for more handy uses. While online purchase gives you the benefit of buying things you cannot get in your immediate location.

So How Can This Boost Our Economy?

One word.

For a very long time, the Nigerian youth have been excluded from virtually anything that can put them in a position to gain economic ascendancy or even to merely earn their financial independence. They have been battered and methodically barred from politics (which sadly and unfortunately is the most lucrative industry in this country). They have been effectively excluded from the crude and refined petroleum steeple-chase. And the miserable souls have even also been tactically (however unintentional the tactics are) cut off from any hopes salvation that could come from venture capitalism.
It is pathetic, really.

Yet, with the World Wide Web comes suddenly the opportunity of autonomous wealth creation. Now you have the chance to forge your dreams into reality. You can give life to your ideas by taking advantage of the vast array of free tools and free knowledge online. And such knowledge that you cannot get in a million years, from any of the high cost university in Nigeria.
You even have a ready market for whatever product or service you are selling. And you have more than 2 billion people to choose from, who browse the internet everyday all over the world.
So how’s that for inclusion!?

So now you understand the relationship between the two sentences I made at the top of this article:

You may say that a cashless Nigeria would slow down your business, or force you to have 10 bank accounts just so you can save the daily earnings from your beauty shop.
But a cashless Nigeria could also force you into running your business in e-commerce mode; which puts you into a completely different atmosphere of earnings.

Think about it. Or ask us why at Online Africa

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