Thursday, 29 March 2018

London Skill Acquisition Opportunity!

The British Council is offering a huge opportunity for young Africans (ages 18 to 35) to obtain valuable training and skill acquisition in policy making in London, UK. Those who are selected to go for this trip will travel around October 2018, so please get in touch with me ASAP for assistance and advice on how to apply and prepare for this opportunity. 

See it at the British Council Website

Dear friends, I know it's been a while since I shared a post about anything other than solar energy.
I apologize for this.
As you probably know, it is because I've relocated to California, and I recently got a job with Tesla Energy, which has reduced the amount of time that I have to spend writing articles online.

Nevertheless, thanks to my lovely sister, who is a huge supporter of the Digital Africa cause, I was able to discover this great event.

You all know how much I have been repeatedly advising you to actively develop yourselves in terms of knowledge acquisition that has been made super easy and very accessible because of the world wide web, and especially because of each individual's own INTEREST and eagerness to use SEARCH. (You can read my article about getting more out of search here)

Now, a big opportunity presents itself, and I am confident that if you work hard with me to prepare yourself for your application, you will increase your chances of being selected. 

For starters, here are the requirements of the British Council for this programme, but it is very important that you don't read this list and begin to feel discouraged for whatever reason. 
Like I've said before, I am here to help.
  • You should be able to passionately explain how you want to make change in your country and how this links to your vision for global change.
  • You should have an understanding of policy and are interested in learning more about policy making. 
  • You should be willing to engage in this long-term opportunity with the British Council to become a member of Future Leaders Connect and be committed to the network. 
  • You are likely to be in your early to mid-career, aged between 18 and 35 (on Sunday 13 May 2018) and already have examples of when you have demonstrated leadership.
  • You will need to be based in one of our participating countries (Canada, Egypt, India, Indonesia, Kenya, Mexico, Morocco, Nigeria, Pakistan, Tunisia, UK and USA) and be eligible to access a visa to come to the UK. Please be aware some of these countries have varying eligibility criteria. Applications from Egypt and USA are by invitation only. 
  • We are looking for emerging leaders who are committed to support the development of their country through policy change, and so encourage those to apply who have good knowledge and strong networks in the country they are based in.
  • We are looking to find a diverse group of people with different experiences, ideas and backgrounds. The programme is fully accessible for those with disabilities. 
  • Be able to speak English at IELTS level 6 or equivalent (this means you would need to generally have an effective command of the language despite some inaccuracies, inappropriate usage and misunderstandings. You can use and understand fairly complex language, particularly in familiar situations). You do not need the official qualification.
  • You cannot be currently employed by, or an immediate family member of, the British Council, Gradcore or the Møller Centre. 
Finally, I am very delighted to share this great opportunity in Digital Africa for our members all over the glorious continent.
And I want to encourage everyone in this community to share discoveries like this in any of our groups:

Digital Africa on Google+

Digital Africa on Facebook

Saturday, 20 January 2018

A Tesla Short

On my way to work this morning.....there she was......little red riding hood.
This is the first time I would see one parked. Roughly, 100 meters from where I currently live in El-Cerrito.

That red beauty, surrounded by those lifeless, grey metallic dinosaurs.

The Tesla #Model3

Quick Disclaimer:

I currently work for Tesla. But I must point out that I started my self-sustained advocacy for this amazing brand over 6 years ago, from far away Nigeria, where I lived until just a little over a year ago. 
In fact, now that I work for Tesla, and have been warned to be super careful about how I promote the brand online (social media and whatnot), I have become very tame about my online posts and articles mentioning the brand. Which makes me quite sad actually.   

Anyway, this post you are about to read is completely my opinion. Every thought that goes behind the issues I raise in here, entirely originates from me and it has nothing to do with my employer. 


When Tesla launched the Roadster in 2006, most of the world laughed at the little company from Silicon Valley, saying what could they possibly know about building cars.
Then the Model S came in 2012, and a few of them sat up and said, "hey wait a minute!" 
But many still continued to scoff and show contempt for things they are unable to comprehend.

Now, Model 3 has finally arrived amidst great panic and hysteria among the old guard.
They now know beyond a reasonable doubt that their time is fast running out.
In their panic and confusion, after failing to get government to help them crush their "tiny" nemesis, they resort to senseless bickering and prophesies of impending doom for Tesla.

They go around making announcements of their electric cars that will come out to "crush Tesla".

Ask them when are these wonderful Electric cars coming, and most of them will say 2020 or 2021.
Will these wonderful "Tesla killers" be any different from the Chevrolet Bolt? Or the BMW i3? Because those two did not kill anything but themselves! 

Yet, they somehow want us to believe that they can use the power of TALK to wipe Tesla off the face of the planet.
They think they can wave a magic wand and brag about their "years of experience" in car manufacturing. Or talk about expertise in stock markets and accounting, and that that would somehow make Tesla's growing fans suddenly stop liking the company. 

So my thinking is this:
If indeed GM and BMW have somehow figured out how to make their electric cars look better and go further than their Bolts and i3s, even then, I can argue that is is still NOT Tesla that needs to be worried.

It is their gasoline-locked Chevrolet Malibus and BMW 3 series that should be scared of these wonderful electric cars coming out, right?
Afterall, Teslas, GM elctric cars and BMWs, Porsches and Audi electric cars are ALL still ..... CARS! And so are their gasoline cars. They all literally do the same things! But some of them (the electric cars) are constantly getting OPTIMIZED, while others simply CAN NOT!  

But the funniest part is that these "experienced experts" keep forgetting that Tesla is a puppet-master in this story
The undeniable truth is that Tesla always wanted competition from the big car companies
They always needed these dinosaurs to get off their lazy butts and build great electric cars.
The mission is to get the world away from fossil fuels. 
Elon Musk knew that as long as there was no catalyst, the old car manufacturers would NOT lead any serious charge into clean transportation. 
He figured that if he would have to FORCE the richest automobile manufacturers to start doing the right thing.
I have proof. Read this blog post by Elon Musk in 2014:  

You see?
They have been begging for "competition". 
So next time you hear someone saying that other car manufacturers are coming to crush Tesla, please tell them Tesla DARES them!!!

Now, also check out this one going all the way back to 2006. See for yourself, what I mean by puppet master :
"...This is because the overarching purpose of Tesla Motors is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution." - Elon Musk

Quote me on this one:
While the so-called experienced car-makers are building $40,000 electric cars that look like $18,000 cars, Tesla is busy growing its street-cred by building a $35,000 that looks as cool as some $50,000 cars.

Who Is The Wiser?

Now pay attention to this detail that the "experts" will NEVER tell you. This truth that the giant car manufacturers and car distribution networks who prophesy the death for Tesla forgot about. Whether ignorantly or conveniently, I really don't know. 

It is probably the part that the enemies of Tesla ridicule the most. They scoffed at it even more than they had scoffed at the idea of a tiny Californian company building cars...

They scoffed at Tesla acquiring SolarCity......

But now, I ask YOU to pay attention:

When these new "great and awesome" electric BMWs and Audis and Chevrolets that are going to be built by the old guard come out to crush Tesla's business, what effect would that have on the world at large?

Would these new electric cars be bought by human beings who have neighbors and friends? Would these new electric car owners not eventually learn about their new EV cars and the possibilities that they open them up to? 

Would they not eventually discover that it now makes more economic sense for them to generate more-or-less carbon free "fuel" for their electric cars from home? 
Would that not cause them to take a second look at solar energy and realize that they can now get MUCH CHEAPER  ELECTRICITY from Solar and a Home Battery at no upfront costs. 

As this gradually but surely sinks into the minds and hearts of the population, the electric car explosion quickly leads to the renewable energy explosion (especially solar energy) and vise-versa.

And, guess what solar company was already a clear leader in the renewable energy market, and has now become even more potent as its branding has changed???

Can you guess? 

I'll give you a hint...... it is neither GM nor BMW.....

Keep it locked here. The future is truly going to be interesting.

Sunday, 5 November 2017

COP23 Despite Rick Perry

As COP23 (The 23rd Conference Of the Parties) approaches, this absurd episode occurs!  

The United States' Secretary of Energy, Rick Perry, decided to drop a bombshell just a week before the event.(►click here◄) And to be honest, if he hadn't brought Africa into his absurd argument, I would have simply just laughed for a few seconds and let it go.  

The Perry Episode

The United Nations Framework Convention on Climate Change (UNFCCC) will commence in Bonn, Germany on November 6th 2017 and will last until the 17th. 
This meeting of world leaders and leaders in business seeks to continue in its resolve to (at the very least) remind its members about their commitments to take action that will reduce, prevent, and manage the effects of excessive CO2 gases in the earth's atmosphere. 

However, Secretary Perry felt this was the best time to launch his misplaced campaign for fossil fuels, and decided to involve something that is very dear to me in the process.

Now, the funny thing about this is that I normally wouldn't have written anything about this man's absurd comments if he hadn't mentioned "Africa" in his twisted logic.

But in order to let you know why I didn't find it all that funny, here is what he said: And here is a video of him saying it:

"It is gonna take fossil fuels to push power out into those villages in Africa, where a young girl told me to my face...[blah blah blah]....when you have light, it shines the righteousness, if you will, on those acts [the acts of sexual assault.] "

Hold On! Rapists Can Be Repelled By Fossil Fuels???

Well, that is amazing!
So, I really want to talk about why COP23 matters to us in Digital Africa, but let me just quickly unpack this man's depressingly disappointing argument for one moment:

1) Let us even assume that light (produced through electricity) can actually save this "mystery" girl from sexual assault. You know, let's assume that sexual assault cannot happen at noon in any part of the world.....Did she specify that she needs fossil fuel powered light, specifically, to save her?

2) If SHE did not say it was going to take fossil fuels per-se to protect her, but Mr Perry thinks this is the right solution, then how did Mr Perry arrive at this messianic ability of fossil fuels? 
I'm curious. Is it possible that Mr Perry could simply be using this young lady's fear to conjure up an illogical argument for justifying fossil fuels a week before COP23?

3) Which is more likely to penetrate African villages today?  Is it fossil fuels OR solar energy? Ask Akon

4) Now.
Please, can somebody tell me this man was joking?

Because if he is serious, then these folks weren't drinking the same schnapps he was. 

You know? I actually find it a bit odd that he choses to repeatedly use the term "fossil fuels" to classify them.
Considering the circumstances, I would imagine it is probably wiser to say, "power from natural gas or coal". I dunno.  

Anyway, back to the more important matter that should be trending at this time:
Why Africa needs to pay attention to COP23.
But quickly, a background.

What is COP23?

The 23rd Conference Of the Parties - a meeting that involves all of the member nations (or parties) that form the United Nations Framework Convention on Climate Change. 
Their purpose is to collectively and individually tackle human-influenced global warming. It is important to note that in the opinion of the parties, a historic milestone was achieved in the 2015 edition - COP 21; the much talked about Paris Agreement.

What Happened At The Paris Agreement?

Although it is widely regarded as a historic success, COP21  features commitments and promises to reduce carbon output and limit global warming to lower than 2%.
It should interest many of you reading this that a lot of the recent announcements by some countries to ban the sale of gasoline-engined cars, while at the same time investing heavily in a cleaner electric grid, can be traced back to their need to honour these commitments.  

What Is Happening Now?

A significant event that was initially expected to have a mostly adverse effect on the COP21 resolutions was US President Donald Trump's decision to pull out of the agreement.
However, something else seems to be happening as a result. This
In fact, some would argue that Trump's decision is only going to make governors, mayors and corporate leaders in the country more resolved and more fired up to do what they believe is the right thing.

The Renewables Revolution Is Still In Full Swing

Regardless of what Secretary Perry says, the world is embracing this change, and therefore, everyone of us members of Digital Africa must be alert to this. 

Rick Perry's voice is certainly not loud enough to affect this global tide. Therefore, it will not likely be fossil fuels, as he thinks, that will "rescue" African girls from "sexual offences". (tongue-in-cheek btw

On a more serious note, the evidence is strongly piled up on the side of solar energy and storage (google the hashtag #StoredSun) having greater penetration in rural areas in Africa. 

But I am, however, going to warn that solar may not easily or quickly overcome the role of fossil fuels in African cities and larger towns that are served by an electricity grid.

We should understand that the revolution in Africa will start outwards and slowly extend inwardly. 

Take Away For Digital Africa?

I keep saying, "Be informed. Stay in the know. pay attention."

Knowing what the leaders of the world are up to is never a waste of your time. Neither is knowing how your leaders in Africa are responding to these policies and changes.
Digital Africa is, among other things, a community of Africans who are future oriented. We do not want to be left behind. We want to know what direction the world is headed. 

So if you have been following the stories from the UNFCCC since COP21, you would know that the major climate policy topic that was found to be the most important to African leaders, was that of "Capacity Building".

Therefore, as many of you that have been listening to my advise; either here on this blog, or in real life, my tip for you (for now) is to tune in to the COP23 Youtube channel.
Also consider doing google searches like, "COP22 Capacity Building in Africa" or "COP22 Capacity Building in Nigeria".
Also consider taking a look at my previous article about Climate Change

Always learn to variate your keywords when using Google. Reading one document is never really enough to get the full gist of a topic/idea. Always try to converge information on that topic from several different sources. 

Tell me what you think in the comments section.  
Also link up with me on LinkedIn or on Twitter.
You already know where to find me on GooglePlus.
And click here to keep up with this blog.

Friday, 13 October 2017

Here Comes The Sun

Let us start with an illustration that I like to use to explain my case for solar energy to my fellow Christian brothers and sisters.

It should be quite interesting.

However, if seeing a few  passages from the Bible upsets you, then I suggest you skip to the next paragraph to continue with my non-biblical arguments. :-)

So, my favorite illustration for renewables is as follows:

Above VS Below

Take the two types of energy sources used in the world, renewable sources (mainly solar and wind) and fossil fuels (coal, oil and natural gas). 
One type of energy source comes from deep under the ground. 
4000 to 6000 feet - Men dig deep into the belly of the earth. Closer to "hell" than some of you might like.
They do this to extract the dead
I meant that literally.
Fossil fuels are actually the remains of dead creatures and plants. Hence "the Dead".

Anyway, it turns out that men have been powering the world using the dead for a long time now. 
We dig up the dead from 6000 feet beneath the earth, and we BURN them to use them as energy.
You see that? We burn them. The dead. And we get them from way below the earth.

But I will get back to that later, for now let us compare this with something else for a moment...

The source of energy that I want us to focus on is from above. The sun. 
A gigantic ball of blinding light. A kind of "consuming fire" if you like.
It is fire that was not invented by men, and it has been put  there even long before there were men. It is so bright that it brightens the earth in a way that no fluorescent light or LED bulb could ever dream of.  And now, it promises us unlimited, sustainable and FREE energy. 
A photo of the sun as a mighty and giant angel. Picture credit:
So once again, one power source comes from below the earth, and is made up of the dead. i.e. the fossilized remains of prehistoric animals and plants.

The other power source comes from above. (GEN 1:16) It gives to us life freely everyday, and its heat is even responsible for the large winds that also produce another kind of renewable power. (see John 3:8). 

So Solar and Wind energy come from above and are clean. But men prefer to burn the remains of the dead below. (I am sure that those of you who are Christians understand why I keep emphasizing the words "dead" "below" and "burn") Lol.

Anyway let us leave bible class, and look at the global understanding of the problem....

The Scenario

Paleontologists teach us that the crude oil, natural gas and coal, that most of the world uses for energy today, are derived from fossils. Fossils are the remains of dead animals and plants that died millions of years ago. 
Scientists tell us that when animals die, they very slowly decay,  and as they are exposed to heat, along with plants around them, they are gradually broken down into large deposits of carbon and hydrogen - called hydrocarbons. The stuff that we get from coal, oil and natural gas.

This is why they are called fossil fuels, because prehistoric living things are burned in order to generate electricity for our use.
However, scientists believe that burning them is causing a dangerous problem known as climate change.
And if you haven't heard about this phenomenon before or have never paid attention to it, they warn that it is really bad.

So here is a big picture intro from the United Nations Framework Convention on Climate Change,  along with my own layman's explanation of how climate change is happening:

Illustrating The Problem:

Adaeze is hungry. She decides to start cooking bitter-leaf soup with a kerosene stove. Kerosene is gotten from refined crude oil (a fossil fuel).
As she cooks, Adaeze's room gradually starts to get warmer and warmer.
She quickly opens her two small windows and the door, and the room quickly cools down as a reasonable amount of the heat escapes from the small room, and some cool breeze enter.

Unfortunately, two minutes later, her sister and her 2 cousins enter the room as well. And they are also hungry. So they start to cook their own food with a larger pot and a larger burner.

Despite the fact that the door and windows are open, there is more heat being generated by the larger fire (since it is a larger heat source), and also by 4 people breathing in the remaining cool air in the room and breathing out their warm CO2 in that small room that Adaeze lives in.

This is a caricature of what scientists tell us is happening to the earth through Global Warming. The CO2 that we are pumping into our atmosphere is growing rapidly as more and more people burn more and more fossil fuels to create more and more electricity and to drive more and more cars. There are other generators of CO2 (like belching livestock) but those are not important for this particular article. 

The Solution

Because mankind has finally realized that we cannot go on destroying the earth with excessive CO2 gases, and because we also know that these fossil fuels will eventually run out, mankind is now moving aggressively towards renewable energy generation.

Massive scale use of clean renewable energy to generate electricity, plus a massive shift to people using electric powered vehicles is the revolution that is desired. And there is strong political will around the globe driving this change.

And eventhough a lot of people still erroneously think that renewable energy sources like wind are solar are too expensive, those who are paying full attention to the details are marching on fearlessly into the future. 
I want you, young Africa (Digital Africa), to be a part of that march.

Your Role In The Revolution?

Okay, so now that you are on board, let me tell you what you need to be doing...

As a young woman or man (boy or girl) who subscribes to the Digital Africa way of thinking, who is future oriented, and who is always eager to learn, you need to be very actively keeping up with what is happening in the renewable energy industry around the world, in modern energy storage, as well as in the world of electric vehicles.

Whether or not our governments in Africa, or our big businesses are paying adequate attention to these three massive future arenas should not affect your resolve to take this piece of advice.
Because, if you think about it, when has the rest of the world ever asked for Africa's permission before it moved on to the future?

So I am asking you to prepare yourself.
Now, some of you that are not yet familiar with my writings may ask, "why should we prepare?" or "prepare ourselves for what?" 

Well, it's not that easy to explain....

Think back to 1992 or thereabouts, when you first heard some people in Lagos going around saying that everybody needed to become computer literate, or be left out. 

Or, around 1996, when many people started talking about the internet, the global village, and the "information super highway". Many of those folks never truly understood what they were talking about, because many of them did not actually practice what they preached. 

But imagine if your parents or older siblings had heeded their call, or if you yourself immediately got up and worked very hard to learn all you could possibly learn about computers and about using the internet. 
And if you applied yourself day and night to the idea that what you were learning then was going to help you get some strategic advantage in the future? 

What if you had already learned HTML and CSS to a competent level by year 1998? Imagine how good your web design skills would be by now? Most likely, you would have gone way beyond web design to adding other skills like Python, Javascript and SQL to your arsenal by now. And perhaps you would not feel even the least bit intimidated about learning Machine Learning by now - which is regarded as the highest paid skill in the developed world today.

This would have made you in very high demand all over the world, and a candidate for some of the highest paying jobs on the planet. 

Yes, what if?

So again, I am asking you to prepare yourself. Because what is happening now is just like what happened with the dawn of the internet. 

How To Key In To The Revolution

Use the free information on the internet to dive into the facts behind the fiction that fashions the future.
Go beyond the superficial layer. Learn about what is really happening. 

Don't just be like the majority of people that like to say meaningless cliches like, "Oh for sure, solar is the future", and not actually knowing what they are talking about. 
Be eager and determined to get a clearer picture of what are these things that are supposedly coming. This will, without question, lead you to a massive wealth of entrepreneurial ideas and economic opportunities. 
You have to believe me on this! 

And even if you are not an engineer (let's say you are a bloody social scientist like myself) you can still discover paths within the coming renewable revolution, that do not require you to have engineering skills. 
It is all about using what you have (your enriched mind) to get what you want (a good seat at the table in the future).

I will include this powerful comment that I came across by a gentleman on Facebook...

Okay, you know what? If that didn't make much sense to you.... Or if you think there cannot be any possible opportunities for you in a future energy related industry, then tell me in the comments section below, and will show you that, even if you are an undergraduate in English Department, you can still learn enough about the future of sustainable energy and transportation to give you opportunities when the time comes.


So, going back to my illustration, the next time you see the sun rise in the morning, remember what I told you about energy from above and energy from beneath.
If you are a Nigerian, consider how much and for how long you have suffered at the hands of NEPA.
Ask yourself, is it so difficult to see a future where the whole world is powered by the sun and the 4 winds of heaven?

My next article would contain more specifics:
I would talk about the solar energy business in America, I would talk about battery storage, and I will talk about the world changing Tesla electric cars.
Do check back here in about 2 weeks.
But until then, you can go through my old article about a statement from Bill Gates that has created a dangerous mistake made by some Nigerian billionaires, even though Gates himself no longer holds the position. See that here ► Article about Bill Gates And Energy.

Also consider following this blog for monthly updates if you are not already following it. Click here  ► to follow the Digital Africa blog

Also connect with me on:

Google Plus (my office) ►

Twitter ► RealOrims, on Facebook ► Solar Plus Power

and on ► Quora

Use my hashtag to keep up with my renewable energy and electric car related posts on social media = #StoredSun

Saturday, 8 July 2017

Enhancing Economic Growth In Africa Through Technology

To be more specific, this article is about 
enhancing economic growth through people using technology that is mostly derived from, or related to, the internet.

I hope this article will help you, if you are a young African, to become a more pro-active and progressive user of the internet. In other words, I want you to finish reading this article and decide that you would drastically reduce the amount of time that you spend on Facebook idolizing Leo Messi and Cristiano Ronaldo. Also that you would curb the amount of time you spend playing games on your phone, or creating and forwarding unconfirmed information on Whatsapp.

Instead, I need you to think seriously about HOW you can use your devices (your smart phones, your tablets and your laptops) as vehicles that move you faster towards achieving your goals in life.

As a matter of fact, for those of you who know, in your hearts, that you have not set any real goals yet; using your devices properly could actually help you to discover what your goals should be, and continuously help you to refine those goals.

So the natural question that I would expect from you now is for you to ask me, "How?" 

"How can I use my smartphone or my laptop to reach my goals, or to set goals for myself?"

Information Is​ Power:

Answering questions like this one is exactly why Digital Africa was created. So stay with us (follow this blog) as I attempt the answer:


It was actually my friend and favorite blogger, Joy Isa, that asked me to write this article to "change the perceptions of Nigerian youth about the value of digital networking", as she wrote, in a Hangouts' message. 

She confessed that I had successfully changed her mind about the Web, and that I had convinced her that there was some value in networking online. 
I had indeed gotten her to join Google+, and she has been trying since then to be more active on that platform. 
She started her blog, she joined a few G+ communities for bloggers and writers, and she has even overcome some of her online shyness by joining a few conversations with strangers on the g+ platform. Of which live in many different parts of the world.

But, clearly, with this question, she is still not sure of the value in all of this.
So my post here will try to re-address my claims again. But this time I want everyone of you to pay attention.

The Effect Of The Network

In my opinion, the greatest value that the internet brought to us is the ability to communicate with anybody in the world, anywhere in the world, and at anytime of the day.
Seriously, think about it for a few minutes.

Your first reaction may be to think that the telephone did this very well before the internet came along, right?
Yes indeed it did. However, the internet adds two things to that communication miracle that the telephone never could:

1. The ability to instantly discover information from heterogeneous sources. 
2. The ability to recover information from conversations that happened days or years in the past.

Oftentimes this info comes with variety to choose from, can be very timely, and it can often give you the ability to give feedback to the publisher/curator of the information. 

You couldn't just pick up your phone and talk to the President of the US before, right?

But now you can mention him in a tweet. 
Now, I'm not saying that you have a good chance of getting a response from him. But it is possible. If Your tweet strokes his ego well enough, he could respond or retweet your tweet. And who knows what else could happen from there.

You couldn't pick up your phone and call an astronaut for information about some of the more mundane tasks that they carry out while in space. Today, you can follow Samantha Cristofioretti on Google+ and literally keep up with her minute by minute activities on the international space station.
And get your questions in with a chance to get her reply
All you need is to think of a problem today, and you can probably instantly find a solution to it offered online.  Well not saying that all info online would be correct or truthful. 
Chances are, somebody somewhere else in the world had already thought of solving that problem, and has also shared how they solved it in a blog - or through a social media post that can be discovered through a Google search.

But unfortunately, many of us are seriously underrating the gravity of these things. And that is why we do not really take advantage of them the way we should.

My Networks My Journey

When I began my current journey, I had this strong desire to "get to the future" before most people in the world. The plan was to quickly plant my feet firmly within an industry that had a massive potential globally, but was not yet competitive in Nigeria. 
My friend introduced me to digital print marketing, and a chance to sell the first Kodak Nexpress digital colour printing press in Nigeria.

I wrapped my soul with zeal and flung myself at this opportunity, because I knew that if things did not work out there, digital printing was not far from digital marketing (which I was already "flirting" with - however, from afar).
So after several years of very sluggish growth in the digital printing world, Kodak sent an Italian Nexpress business developer to give us presentations on how to create a market for the Nexpress.

I learnt a ton on that occassion, but most of all, the Italian dude from Kodak (Salvatore Massaro) introduced me to 2 things that would soon become pivotal to my present life:
Search Engine Optimization and Google Plus.
I became flat-out ravenous for all the information I could find SEO, while I constantly followed the conversations of the most popular SEOs that were on Google Plus.
My zeal was able to push me to throw away all reservations and bashfulness, and work myself into the conversations of these experts of SEO. 

I was eventually able to get the attention of the most legendary name in SEO: One of the pioneers of the craft! He is the Black Knight: Sir Ammon Johns. Networking with Ammon Johns got me to connect with many other awesome people from the digital marketing world. These connections extended my reach into the Semantic Web 

The value of this was that I always had easy access to the very latest information in my chosen industry.
The high level of know-how possessed by these people I was now keeping company (keeping virtual company that is) with, boosted my own ability to learn and understand how things worked on the world wide web.

I cannot stress how much you can potentially gain from merely maintaining conversation with the right people (on the right topics) on Google Plus. And I had never found this type of richness from LinkedIn or Facebook.  

Marketing is research, research and more research.
A lot of people know that they can do some very powerful research on Google search these days. The kind of research they could not have gotten even by paying lots of money to research consultancy companies a few years ago.

However, many people still do not know how to use free Google search's Advanced Features. Even less know about using search operator functions.