Robocapps! The Future Of The Automotive Industry

1) First off, when you hear the term "Mobile Device", please.....

Think not what your Google Pixel 3 or iPhone 12 can do for you.

Think rather what you can do with your car - a less complex device that is mobile - by itself!

2) Think about how much more apt the term "mobile device" will be once cars start getting autonomous.

3) You have my permission to completely ignore what you hear from the mainstream media about what and what car manufacturers are the leaders in the race for autonomous driving cars.

Instead, think long and expansively about this: When cars can drive themselves, which of those car manufacturers is more likely to come up with the kind of killer applications that will grab the most customers?!

My name is Rotimi. But you may call me Rotex. 

This is going to be one of my shortest articles.

But it should pack a punch none the less. 

So what is the future of the Automotive Industry?

Is it going to be about

Self-Driving Cars?

Electric Cars?

Transportation As A Service?
Or about

truly Mobile Devices?

Capital YES!

It's all of the above!

So Digital Africa, my challenge to all of you is to start looking at cars as Mobile Devices. 
I had written about "mobile" devices in the past, so you can check that article out when you're done with this.

Honestly, a car is becoming no different from your iPad. Except that it will be able to do everything that your iPad will ever be able to do, and do many more things that your iPad can never do!

Start Coming Up With "Scenarios" Now!

A scenario could be: "Grocery Orchestrator" = an application that when launched, will send your car to go pick up your groceries and also order them for you by sending linked-data messages to the Semantic Web end point at a nearby Shoprite store. A human shop attendant could then be prompted to find your car in the parking lot and load it up with your items. Or perhaps a humanoid robot that understands RDF (the language of the Semantic Web) may also do this. 

My peeps, you have to start letting your minds dance around with various ideas that include self-driving cars and apps from now moving forward. Who knows? One of you might be the person to come up with the greatest robocapp of all time (lol @ GROAT). 

I have coined the term robocapp today. And it means an application that is developed for a robot car (or self-driving car), This application could also be built for a fleet of robot cars. Oh don't even get me started on this! 

I need you guys to take time out (maybe 30 minutes, maybe 2 hours) one night in a week. When you don't have electricity. When you have just finished praying about your future.

When you are feeling restless and cannot fall asleep. When you are taking a shower.

Get your imagination going and get ready for the future before it comes. But keep in mind that whether you do this or not, it will come!

Finally, and as usual, let me remind you to follow this Digital Africa blog for more of my ideas. If you would like to write articles and share your ideas with DigAfrica, let me know. Comment below!
If you would also like to join our DigAfrica group on Telegram, let me know as well.

For now, it's kwaheri from me!

Blue Ocean Strategy For NDDC

THE Niger Delta Development Commission (NDDC) has begun a series of workshops on blue ocean strategy formulation for its management staff in order to improve service delivery to people of the Niger Delta region.

I have to say this is a really impressive initiative, and I must commend the NDDC CEO, Mr Bassey Dan Abia for this strategic move. Read the the article in Guardian News.

Nevertheless, I can't immediately understand why the NDDC would need BOS for executing their projects, since Blue Ocean strategies are designed to help organizations that need to reconstruct their markets in order to escape competition. 

So I just wonder why NDDC leadership needs to learn reconstructive market strategies. I would expect this kind of move from companies like MTN and GTBank, who are constantly battling it out with rivals in their industry and turning their oceans (market spaces) red. 

Or could it be possible that Guardian Newpaper mistakenly printed Blue Ocean Strategy instead of Blue Ocean Leadership, which are related but significantly different?

Anyway... I guess the NDDC probably have their reasons why they opted for the BOS workshop. 

And in anycase, the truth is that Blue Ocean Strategy still offers a certain clear disciplined process of thinking, planning, research and analysis that is extremely useful in any kind of business planning process; not just in a reconstructionist instance.  

All in all, I believe this is great vision shown by the commission, but I sincerely hope that the training is carefully understood and imbibed by the attendants so that the entire region can benefit from the dividends of projects that have gone through the Value Innovation Process, ERRC, Strategy canvas (perhaps)...etc.

Being from Ondo State myself (a Niger Delta state), I hope my state's leadership would also tap into this progressive way of thinking in time to come.

The key ultimately is to have many Nigerian businesses and entrepreneurs thinking this way, not necessarily government parastatals. 

Tell me what you think?

Apples, Teslas, Blue Oceans and Beats

I may not be a great writer, but I ask you to please stay with me for a little while, as I show you something special I discovered about "Thinking Outside Of The Box".
Oh and by the way, it's not my own out-of-the-box thinking, but that of Apple Inc's. 


So, there are not too many brands and individuals that have inspired me to become a divergent thinker - as I like to describe myself: The likes of Google, Tesla Inc, Sir Ammon Johns, Prof. Sasha Strauss, Elon Musk and Apple Incorporated, to name.....perhaps most of them!

And in this article, I hope to share my thoughts with you about what I believe were Apple's reasons for their recent move to purchase Beats By Dre, and the interest they showed not too long ago, in Tesla Motors.

Again I repeat, these are just my thoughts - which largely spring from my enthusiast's knowledge of the Zero Moment Of  Truth, of blue ocean strategies, and of the future of technology in general.

WHAT IS A MOBILE DEVICE?

These days, most people hear the term "mobile device" and immediately form mental pictures of society's "conventional" mobile devices, such as their Nokia smartphones, HTCs, Blackberrys, Galaxy Tablets and iPads. 

However, only a few people actually see mobile devices from the TRUE perspective of what they are: 

 "a device that is often on the move". 

A mobile device is a piece of technology that can carry a chip in it. And often times, it can house a communications radio as well.
But what makes it "mobile" is the fact that it gets around, whether it moves around remotely (like a drone) or whether it is carried around by a person (like a phone). 

So anyway, as we begin to think about mobile devices from this perspective, we can then to our conventional smartphones and tablets, things like eyewear, wristwatches, and maybe even belt-buckle devices, which could easily become mainstream mobile devices very soon.

But there are two incredible mobile devices that are already here, and yet many people aren't really paying attention to them:
headphones and, yes, even CARS.

APPLE LAY SIEGE ON THE FUTURE 

So when I hear folks say they wonder why Apple spent "so much money on a headphones manufacturing company", I can't help but laugh.
Because I know that Apple didn't pay $3 billion for a stake in the typical headphones market! 
C'mon, are you nuts?!

No, they paid $3 billion to buy a hot new platform. 
They paid that money for two things: 
1) A Music Streaming service that could eventually beat Spotify, 
AND 2) a strategic "mobile device" platform. 

When you look at it that way, then $3 billion may end up being a huge bargain for Apple. Music streaming is going to be a big market. But mobile devices often worn as a fashion statement? With high quality sound and Bluetooth connectivity to other devices? Now that could be much bigger!

Beats by Dre and its other brands (Pill by Nicki Minaj and Heartbeats by Lady Gaga) presents a platform that could be very hot for the elusive gen C market. 
In other words, a platform that is very promising for the future! 
So Apple seems to have purchased a potentially large chunk in the FUTURE of information gathering. 
It was a strategic move, and one that has Big data written all over it.

THE BIG DATA AGENDA

If you had been paying attention, you would have heard many of the experts in the marketing world describe the future as the era of "the mobile of everything". The era of big data. 

Mobile connectivity is in not just Androids and iPads; It is in clouds. It is in headphones. It is in cars. It is in eyewear. It is in wrist-worn devices; and God only knows where they'll put connectivity next.
But the silent reason behind all of this continuous connectivity is data. 
The access to data. Marketing data. Big data.

And for clarification, big data is all about the Velocity of the data, the Volume of the data, and most important to this article, the Variety of the data.

Oh by the way, I am not here to start, or continue the debate on data & privacy. I just thought I should mention that.


I can tell you that Apple were thinking waaay outside of the box in order to see that opportunity and make that move. And that's why they paid more than $3billion for Beats by Dre, and prior to that, they were ready to stun the world by making a humongous bid to purchase Tesla Motors; another company that manufactured a more remarkable "mobile device". 
Now although Tesla rejected the Apple bid at the time, Telsa boss Elon Musk, has not completely ruled out ever selling to Apple at some future date.

MY BLUE OCEAN HYPOTHESIS

You have to appreciate Apple's big-picture strategy here: 
Not everyone uses iPhones. More people around the world use Android phones and other platforms. Yet, you could easily find an Android or Windows Phone user who listens to his smartphone's music playlist through headphones from Beats by Dre. 
You can also bet that Apple were banking on Tesla's future of becoming not just a super successful mass market car manufacturer, but also a popular connecting hub for all kinds of other data carrying devices.

Both of these platforms (Tesla and Beats By Dre) are also evidently successful Blue Ocean Strategies. I have a theory that Apple itself (being one of W.Chan Kim's frequently used examples of a business with a blue ocean strategy) may have originally been drawn to Tesla and Beats for the very reason that their strategy bears kind of a resemblance with theirs.

I would love to talk about BOS (Blue Ocean Strategy) on a future date. But here is some introductory reading material here.