Monday, 13 October 2014

5 Things Digital Printing Can Do For You

5 Things Digital Printing WITH A KODAK NEXPRESS Can Do For You:

This post was written mostly for the sake of printers in Nigeria (or other parts of Africa) who are yet to start taking digital printing seriously.

It is also written for the sake of those who may already own or are interested in purchasing a Kodak Nexpress Digital Color Press, but don't really know how to use it. 

Yes, the Nexpress machine is without a doubt, the best digital variable data press in the world today. But if you haven't properly understood the kind of business you want to do with it, or what it is really capable of, then you will be more or less using your Nexpress to kill mosquitoes...unfortunately.

So with more than 6 years of experience marketing and promoting the Kodak Nexpress in Nigeria, I can share a few things to help any of you who may have stumbled upon this article online:


(I have many many more examples, but I will only share these 5 for now in order to whet your appetite)

1. Short-run Jobs - Nowadays, some of your customers  want to print 10 jobs of 250 copies each, instead of one job of 2500 copies. 
This can also make you the ultimate publisher for not well known authors.

2. Texture Effects - Printed documents can add texture. So you can print an advertisement of a suede bag with the simulated feeling to match.
Kodak Nexpress Dimensional Dry Ink - Feel The texture of the orange on any kind of paper

3. 5th Imaging Unit - Apart from the Texture effects already mentioned above, the 5th Imaging Unit also generates unique colours, and does Security Printing - using inline watermarking for added security, authentication and protection. MICR is also available. 

4. Using a digital Nexpress together with Offset Presses - Acquire new customers with your unique Nexpress solutions, while retaining old customers with your high volume offset printing. This differentiates you from your competition without you losing out in any area of the market.

5. Nexpress With Digital Marketing Techniques - A digital press can help your customer's online marketing campaigns. Nexpress' variable data personalization will make your website's traffic much more relevant and targeted.

These and much more benefits from the Kodak Nexpress digital press will help differentiate your printing business among all the other printers all over Africa. 

Wouldn't you like to have people bring large jobs to you from other African countries?


1. STOP thinking like a printer - stop thinking about the cost of ink and how many copies a toner can manage. Instead think about Value and Differentiation. Ask yourself "what can I do for my customer that nobody else can?"

2. START thinking more like a business developer - A Nexpress is a very sophisticated machine. It does many things that your offset presses can never do. This kind of flexibility actually gives you the audacity to present yourself to your customer as a multiple solutions provider, not a just mere printer.

3. LEARN how to help your customers sell more - Because the more they sell, the more they print from you. But make sure you do this in a way that benefits your printing services.

4. GATHER and use DATA - data helps you know more about the customer - knowing the customer better helps you to sell to him. Everyone needs information about their customers to help in selling more effectively to them (even Pastors and Car Dealers). It is what makes any kind of salesman successful.

5. EMBRACE the internet - think of web 2 print services, building databases and CRM. The Nexpress can send highly relevant traffic to your customer's website. (ask me how)

Thanks for reading.

If you are a printer and are interested in purchasing a Kodak Nexpress Digital Color Production Press, you can reach me directly via Google+ or Twitter.....check the upper column on the right side.  

If you liked this article please be kind enough to share it on Google+, Facebook, Twitter, Pinterest and LinkedIn. Also drop a comment in the comment box below. And mind you, I am very open to criticism. 
Thank you.

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